Beauty copywriting is more than just pretty words and your brand is more than just a business – it’s a personality. And copywriting is the beauty persona’s voice, manners and behaviour.
Whether your brand features a product that comes off as a sensual and unhinged explorer that delves into the richness of life, or a confident aristocratic with an endless love affair with glamour and secrets, your brand’s voice, style and tone should reflect that.
Everything your beauty brand stands for, thinks, does, and says, is translated by a beauty copywriter, to improve the chances of connecting your beauty products and services with your targeted audience. And improve the chances of you making sales.
Here’s why (and when) you should consider hiring a professional beauty copywriter:
You lack the time
You’re a business owner. Your schedule is swamped months ahead with business meetings, supervision of product development and orchestrating your team. You simply don’t have time to create and keep track of a content schedule, SEO-optimize blog posts, conduct a weekly newsletter or oversee existing copy to make sure it properly translates your business’ ethos and values.
You’re a beauty business owner. Not a writer.
You know your product. How it talks and thinks and to whom it’s intended, but struggle to put your product’s story and personality on a word document. Teaming up with a professional beauty copywriter ensures that every single piece of copy about your beauty brand and products reflects your brand and its persona.
Your in-house team doesn’t have a trained beauty copywriter
You have an excellent team you rely on for anything – people that take on every task and challenge you present to them. But even if they do have time to dedicate to writing, is it not only meeting but also exceeding your beauty companies’ standards? Is it key-word rich with impeccable grammar and punctuation? Does it persuade, influence and boost sales? Also, do they have the time to produce endless copy?